Grant Cardone
Grant Cardone is a sales training expert, real estate mogul, and bestselling author known for the 10X Rule and his uncompromising approach to success.
Background & Expertise
Grant Cardone has become one of the world’s most influential voices on sales, business growth, and wealth creation through his uncompromising approach to performance and relentless work ethic. After overcoming addiction in his twenties, Cardone built a business empire that includes multiple companies with over $800 million in real estate holdings. As a sales trainer, he has worked with companies ranging from Fortune 500 enterprises to small businesses, developing sales methodologies that emphasize massive action and total market domination.
Cardone’s expertise in sales and business growth comes from his hands-on experience building multiple successful companies while continuing to work directly in sales trenches. Unlike purely theoretical business speakers, he remains actively involved in sizable real estate acquisitions and sales operations, giving him current, practical insight into market conditions and customer psychology. This combination of substantial personal wealth creation and ongoing sales leadership gives him distinctive credibility when addressing revenue growth and business expansion.
Signature Concepts & Methodologies
The 10X Rule
Cardone’s foundational principle that success requires setting targets 10 times higher than initially considered and taking 10 times the action originally planned.
Whatever It Takes Mindset
His methodology for eliminating excuses and objections through total commitment to predetermined outcomes.
Omnipresence Strategy
Cardone’s approach to market domination through maintaining visibility across all available customer touchpoints and platforms.
Full Engagement Selling
His framework for customer interactions that eliminate traditional boundaries between sales, education, and relationship building.
Third-Degree Follow-Up System
Cardone’s structured methodology for maintaining customer contact and overcoming objections through persistent, value-adding communication.
Books & Thought Leadership
- The 10X Rule: The Only Difference Between Success and Failure - His breakthrough book on exponential thinking and action.
- Sell or Be Sold: How to Get Your Way in Business and in Life
- If You’re Not First, You’re Last: Sales Strategies to Dominate Your Market
- Be Obsessed or Be Average
- The Closer’s Survival Guide
- Founder of 10X Growth Conference, one of the largest business and entrepreneurship events globally.
- Creator of Cardone University, a comprehensive sales training platform used by thousands of companies worldwide.
Speaking Style & Audience Experience
Cardone delivers presentations with raw intensity, unapologetic confidence, and relentless energy that divides audiences into those inspired to take massive action and those uncomfortable with his extreme approach. His speaking style combines provocative challenges to conventional thinking with specific action steps, creating high-impact sessions that demand response rather than passive consumption. He excels at creating emotional urgency around business growth, often pushing audience members beyond their comfort zones.
What distinguishes Cardone’s keynotes is his willingness to confront complacency and mediocrity directly, creating productive discomfort that motivates immediate action. He creates memorable moments through bold claims, controversial statements, and personal challenges to audience members. Attendees frequently report implementing significant business changes immediately following his presentations, often setting far more ambitious targets than previously considered possible.
Ideal Audiences & Event Types
- Sales organizations seeking performance breakthroughs
- Real estate investors and professionals
- Entrepreneurial groups and business owner associations
- Companies implementing aggressive growth strategies
- Organizations needing cultural transformation around performance
- Industries facing significant competitive pressure or disruption
Recent Focus Areas
- Building wealth through strategic real estate acquisition
- Scaling businesses through digital platform development
- Creating omnipresence through integrated marketing approaches
- Implementing accountability systems for sales performance
- Developing leadership mindsets for market domination
