Duncan Stevens
Duncan Stevens is a global authority on influence, persuasion, and behavioral psychology in business.
Background & Expertise
Duncan Stevens is a globally recognized expert in influence, persuasion, and leadership performance. As CEO and founder of the Influence Association, Stevens has established himself as the premier authority on ethical influence and behavioral psychology in business contexts. With a background that uniquely combines behavioral science, business strategy, and performance psychology, he brings a multi-dimensional perspective to understanding human decision-making and organizational leadership.
Stevens’ expertise was developed through years of research into human behavior, decision-making patterns, and the psychology of persuasion. His work is distinguished by its strong foundation in empirical research and real-world application, making his insights both academically sound and practically valuable for businesses.
Signature Concepts & Methodologies
The Effective Influence Model
Stevens’ proprietary framework outlines the ethical principles and practical techniques that enable leaders to become more persuasive and impactful in their communications.
Behavioral Triggers in Decision-Making
His methodology identifies the key psychological triggers that drive business decisions and customer behavior, providing actionable strategies to ethically leverage these insights.
Trust-Based Influence
Stevens emphasizes that sustainable influence requires authentic trust-building rather than manipulation, offering specific approaches to developing trust equity in personal and professional relationships.
Performance Leadership Psychology
His work connects leadership effectiveness with psychological principles, showing how understanding human behavior drives team performance and organizational culture.
Books & Thought Leadership
- Effective Influence: The Ultimate Guide to Creating Positive Change in Life, Work and Business - His bestselling book that outlines the core principles of ethical influence.
- Regular contributor to leading business publications on topics related to influence, leadership, and behavioral science.
- Creator of the Influence Association’s certification programs for business professionals seeking to enhance their persuasive capabilities.
Speaking Style & Audience Experience
Stevens’ presentations are characterized by high energy, interactivity, and practical application. What sets him apart is his ability to demonstrate influence principles in real-time through elements of mentalism and behavioral experiments involving audience members. These dynamic demonstrations transform abstract concepts into tangible experiences that resonate deeply with attendees.
His delivery style balances entertainment with substantive content—engaging audiences through humor and interaction while ensuring they walk away with actionable strategies. Stevens excels at customizing his presentations to reflect industry-specific challenges and opportunities, making his content immediately relevant to each audience.
Ideal Audiences & Event Types
- Sales leadership conferences and team development events
- Executive leadership retreats focused on influence and communication
- Marketing and customer experience summits
- Negotiation and business development training programs
- Organizations seeking to enhance their persuasive capabilities in competitive markets
- Companies undergoing transformation that requires influencing stakeholder behavior
Recent Focus Areas
- Digital influence techniques for remote and hybrid work environments
- Neuroscience of decision-making in uncertain business climates
- Ethical influence in AI-augmented customer interactions
- Building high-trust cultures that accelerate business performance
- Cross-cultural influence strategies for global organizations
